Marketing is fast becoming a results-driven discipline. Gone are the days when an industrial marketer can execute a campaign without tying it back to bottom-line results.
No longer can you rely purely on gut feel and intuition. ROI needs to be as fundamental an ingredient in marketing as it is in finance, sales, R&D or any other strategic department in your company.
Well beyond basic Website statistics, SVM’s Marketing Analytics service will help you measure what matters to improve your online and offline marketing effectiveness. Specifically, we can help you answer the following questions:
This essential service will help you accurately measure the bottom-line impact your Website and other online marketing activities are having on your business.