Online Marketing Resources

E-Commerce – A Work in Progress

By Nick Bragg, Deputy Editor

Five years ago a building service contractor came calling and forced Milhench Supply into unfamiliar territory. Set in its ways as a traditional brick-and-mortar supply house, the New Bedford, Mass.-based jan/san distributor was convinced by its new customer to start offering an online purchasing tool that would allow the contractor to simplify its ordering process for the two dozen facilities it managed.

Feeling a bit rushed, Milhench Supply's first attempt at e-commerce didn't go over well. That's because customers were only able to order products from the company's online catalog that they purchased in the past, instead of having access to the company's entire.....
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