Email marketing with a monthly e-newsletter offers you an opportunity to build an ongoing, interactive dialogue with your customers and prospects on a measurable, cost-efficient basis.

Not only can an e-newsletter demonstrate value to your customers, but also it can change your customers’ perception of your business.  By including timely articles solving current business problems, you show your customers that you understand them and their needs.  This repeatedly reinforces their importance to you and builds their trust in your company.

SVM can help you manage your email marketing efforts by leveraging the following proven approach:

Email Marketing Campaign System Setup

SVM will implement a robust email campaign management system to manage your e-newsletter campaign.  By automating the logistics of e-mail marketing, an email campaign management system will provide an integrated process for managing subscriber lists, creating messages, message scheduling and distribution, as well as measuring the effectiveness of e-mail campaigns.
           
Build Your List & Gain Permission

The key to an effective email newsletter lies in a notion known as “permission marketing.” Your email newsletter should build goodwill with your customers and prospects, not annoy them.  Therefore, we will obtain permission from your customers and prospects before adding them to your email marketing mailing list.  Prospects and customers will be able to subscribe to your e-newsletter list via a simple signup form on your Website.  In addition, existing customers will be invited to subscribe letting them know the value they will receive on a monthly basis.

Create Compelling Newsletter Content

The big challenge in distributing an email newsletter is generating content that will motivate prospects and customers to open, read, and respond.  E-newsletters that simply provide a recap of the latest products and news from your company will be read only by your most loyal customers.  To reach out and influence all potential buyers, you need to provide objective information that can help your prospects and customers do a better job.  Once you get in the habit of providing valuable information that fits your company’s business, you will find it easy to unobtrusively slip in a sales message that will be likely to catch your prospects and customers in a very receptive frame of mind.

We recommend that you write a new email newsletter to be distributed on a monthly basis.  As necessary, SVM can provide newsletter writing assistance.  The following are examples of useful e-newsletter content:

1. How to solve common problems that your customers and prospects face
2. How your prospects and customers can take advantage of recent technological developments
3. Industry news and trends
4. Case studies of how other have improved their operations

Design & Deliver

Based on newsletter content provided to SVM, we will design the newsletter to complement the design of your Website and marketing materials.  In addition, SVM will schedule and distribute the email newsletter to your customers and prospects.
           
Measure Success

Measuring success is an extremely important part of your email marketing program.  On a monthly basis, SVM will provide you with reports detailing the success of each email newsletter campaign detailing e-newsletters delivered, e-newsletters read by customers and prospects, and Website visits resulting from the e-newsletter.

Contact SVM today to learn more about email marketing.