Shift Gears

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Upload Your Videos Directly To Facebook for Increased Engagement

Upload Your Videos Directly To Facebook for Increased Engagement

When you think of video streaming, what first comes to your mind? Some may immediately think of the video-streaming giant YouTube, where users and businesses can upload their own video content at their leisure.   With its similar uploading options, Facebook is evolving into a video-streaming powerhouse with its 1.55 billion users and 500 million daily-active video users.

According to Beet.TV in 2014, Facebook has gained the upper hand over YouTube in regard to video views on desktops. Uploaded Facebook video views have doubled since the beginning of the Year in 2015, starting out at 4 billion views per day, and currently at a whopping 8 billion views

Upon login, users can automatically view video content by simply just scrolling through their news feed—this provides your business with the accessibility to upload videos on your own Facebook and capture the attention of your target audience almost instantaneously, as opposed to sharing a video link from another website. Not only does Facebook now have the contingency to surpass YouTube with the automated video attention, but your business will now have the opportunity to increase brand awareness and engagement over your competitors who are solely posting on YouTube.

While Facebook has reached this milestone with the colossal number of video views, they are constantly innovating video content strategies that are inimitable, and we can only expect that businesses are going to continue uploading videos to generate leads.  These pose as evidence that there will be persistent growth of Facebook Video and that it may one day surpass YouTube as video-streaming superstar.

About This Guest Blogger:

Joe Bagarozza

Joe Bagarozza is a recent graduate from Montclair State Univeristy's Feliciano School of Business. He is currently one of SVM's Fall Interns coming from Ocean Township, NJ. Joe is passionate about Marketing and Sales, eager to grow personally and professionally within the field of Marketing.

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