Case Studies

140% Increase in Online Sales

Manufacturer of band saw and woodworking machinery accessories saw online sales increase by over 140%.

Company Background:

For over 75 years, Carter Products has designed and manufactured products that enhance the performance of industrial and amateur machinery of all types.  Carter specializes in band saw products for small woodworking shops and hobbyists, as well as advanced technology products for high output manufacturing applications.

Challenge:

Carter Products’ Website vas virtually invisible to Google.  We cannot imagine a worse handicap in online marketing.  While Carter had recently created a sharp new e-commerce Website, the site was not optimized for search engine traffic.  SVM’s challenge with Carter Products was to establish an effective search engine marketing program that would increase the volume of targeted traffic to Carter’s Website and fill its sales pipeline.

Solution:

SVM implemented an effective search engine marketing campaign for Carter Products.  After gaining a thorough understanding of Carter’s business, goals and objectives, SVM turned its focus onto Carter’s customers.  The cornerstone of an effective search engine marketing program is a thorough understanding of the keywords customer’s use when searching for your products and services.  After performing in-depth keyword research, SVM optimized the Carter Website to make it inviting to Google and other search engines.  In addition, SVM established a pay-per-click advertising campaign for the company’s bandsaw products.

Results:

Carter Products now has a prominent search engine presence which has resulted in a significant increase in targeted visitors to the Carter Website.  As a result of SVM’s search engine marketing program, Carter’s Website visitors increased 205%.  And, more importantly, online sales order volume increased by over 140%.

From Our Clients

Working with SVM was like turning on a faucet!

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