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The Essential Guide to B2B Social Media Marketing

Believe it or not, B2B buyers are social

b2b social media marketing guide

If you follow the latest trends in online marketing – and maybe even if you don’t – you are probably hearing plenty of buzz about social media. Marketing professionals throughout the world are praising social media sites like Facebook, Twitter, YouTube, and LinkedIn as the answer to all our marketing prayers.

While there is a lot of cheerleading going on, there are legitimate business reasons why you should integrate social media into your marketing mix.

Consider these statistics:

  • 94% of B2B buyers conduct online research before purchasing a business product (Source: Accenture)
  • 75% of B2B buyers, including 84% of C-level or VP-level executives, use social media to make purchasing decisions (Source: IDC)
  • Content marketing costs 62% less than traditional marketing and generates three times as many leads (Source: Demand Metric)

There are compelling reasons to jump on the social media bandwagon, but what should you do? In this guide, I will separate the hype from the helpful in social media marketing so you can learn the proven way to produce results with social media.

Let’s get started! Download SVM's B2B Social Media Guide Today.

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