Online Marketing Roadmap

SVM’s Online Marketing Roadmap consulting service is specifically designed for business leaders looking to create a results-focused online marketing strategy that will position your company for long-term success.

Our team is comprised of individuals who have decades of online marketing experience and will provide you with the online marketing planning and leadership you need to be successful.  By partnering with SVM for your online marketing strategic planning, you will experience the following benefits:

  • Access to proven expertise in online marketing strategy and implementation
  • A results-focused online marketing strategy that will produce significant results
  • An unbiased, outside perspective on how to take your Website to the next level
  • Outside experience from those who know what works and what doesn’t work online

SVM’s Online Marketing Roadmap Process:

The creation of a successful online marketing strategy involves careful consideration of a wide range of strategic, creative and technical issues.  To help you create a results-focused strategy for your company, SVM will guide you through our proven approach to online marketing planning.  We are going to dig deeply into your business to gain a thorough understanding of:

  • Your business goals and objectives
  • Your product and service offerings
  • Your customers
  • Your competition
  • Your technology infrastructure
  • Your success measures

Specific deliverables of this consulting program include:

Your Online Marketing Roadmap will define specific strategies and tactics you will leverage to produce results, including:

  • Content Marketing Strategy:  detailing how you will market your specialized knowledge to differentiate your company from the competition
  • Customer-focused Website Strategy:  detailing specific content, structure and design recommendations, categorization/audience paths and technology recommendations
  • Search Engine Marketing Strategy:  detailing recommended phrases and tactics for attracting prospects from search engines
  • Email Marketing Strategy:  detailing how you will nurture customer relationships and generate repeat and referral business
  • Social Media Marketing Strategy:  detailing how you will leverage social networks to conduct peer-to-peer public relations
  • ROI Measurement Strategy:  detailing how you will measure the results and return on investment from all online and offline marketing initiatives