Speaking

Online Marketing Keynotes & Workshops

Bob DeStefano’s powerful presentations are perfect for leaders who want to take their marketing to the next level. In each presentation, Bob makes online marketing understandable and empowers marketers with actionable strategies they can implement immediately to produce significant results online.

All keynote presentations, workshops and webinars are customized for your specific audiences and goals.

 

Below are of a few of Bob’s most requested topics:

  • STOP MARKETING 1999!
  • MARKETING MACHINE
  • SOCIAL MEDIA
  • MARKETING TOOLBOX
  • SEARCH ENGINE

Stop Marketing Like It’s 1999!

For generations, industrial companies relied heavily on face-to-face selling as the primary driver for new business growth. While the role of the salesperson is still critical, your old tactics are no longer enough to compete in this rapidly evolving marketplace. The changing face and needs of your customers, combined with the rise of online and mobile technologies in the workplace, have rendered your old tactics inadequate. If you’re still relying on marketing strategies from the last decade, your company’s success may be in question for the next decade. It’s time to step up and take action. But what should you do?
 
This powerful presentation will provide you with a roadmap to prepare your marketing and sales teams for success in the online future. You will learn:

  • Why NOW is the time to transform your marketing
  • How to increase sales by marketing your knowledge
  • How to REALLY do business online
  • How to succeed online without alienating your Boomer customers
  • How to transform your marketing into a measurable investment

How to Build an Online Marketing Machine

Sure you have a Website, but are you turning enough visitors into leads for your sales funnel? Your answer can be the difference between a Website that is a money-maker and one that is nothing more than a glorified brochure.
       
This powerful presentation will provide you with a practical roadmap for transforming your Website into an Online Marketing Machine. You will learn how to harness the power of a customer-focused Website, search engine marketing, social media marketng, email marketing and Web analytics into an integrated marketing system that will continually generate new business, strengthen relationships with customers and maximize the results from your marketing investments. Whether you are an online marketing novice or an expert, you will learn actionable strategies to:

  • Make sure your Website is customer-focused
  • Drive targeted visitors to your Website
  • Convert anonymous visitors into named leads
  • Nurture relationships with customers and prospects
  • Measure the return on all online and offline marketing investments

The Secret to Social Media Marketing Success

Social media has changed the marketing landscape forever. Blogs and social networking sites, like LinkedIn, Twitter and Facebook empower you to reach your customers and prospects directly, allowing you to establish credibility, build stronger bonds with customers and generate new business opportunities. So, how do you effectively harness social media marketing to generate buzz that will produce results?
  
This powerful presentation will show you how to unlock your promotional potential with social media marketing leveraging blogging, content marketing, YouTube, LinkedIn, Twitter, Facebook and other social media. Whether you are an online marketing novice or an expert, you will learn actionable tips and proven strategies to:

  • Develop a results-focused social media strategy
  • Dominate the Google results through content marketing
  • Effectively leverage LinkedIn, Twitter and Facebook
  • Create a blog your customers will love
  • Monitor and manage your online reputation

How to Put Your Online Marketing Toolbox to Work

Sure you have a Website, but are you harnessing the power of online marketing to produce business-building results for your company? Your answer can be the difference between a Website that is a money-maker and one that is nothing more than a glorified brochure.
  
This powerful presentation will make online marketing understandable and provide you with proven ideas for transforming your Website into your most powerful marketing tool. You will learn how to harness the power of online marketing to continually generate new business, strengthen relationships and maximize the results from your marketing investments. Whether you are an online marketing novice or an expert, you will learn actionable strategies to:

  • Turn your Website into a lead generation machine
  • Attract new customers from search engines
  • Expand your influence with social media marketing
  • Nurture customer relationships with email marketing
  • Measure the return on all marketing investments

Seven Steps to Search Engine Marketing Success

Right now, somewhere, a potential customer is searching for your products. But, who will they find first — your company or your competition? Search engine marketing is all about getting in front of customers at the very moment they are searching for your products on Google and the other engines. But how do you take full advantage of search engine marketing and outshine your competition?
    
This powerful presentation will take the mystery out of search engine marketing, make it understandable and put you on the path to success.  Whether you are an online marketing novice or an expert, you will learn proven ways to:

  • Choose the best keyword phrases
  • Make your Website attractive to Google
  • Leverage social media to dominate the first page of Google
  • Attract quality links to your Website
  • Run a results-focused paid search campaign
  • Measure search engine marketing success